Lesson+3

Lesson 3 - Cultural Influences
== [|Ch3-Cultural Influences on Global Business.pdf]==

Important Terms for this Chapter:
Nuclear family: a group that consists of a parent or parents and unmarried children living together. Extended family: a group that consists of parents, children, and other relatives living together. Nonverbal communication: communication that does not involve the use of words. Body language: refers to the meaning conveyed by facial expresions, upper and lower body movements, and gestures. Individualism: the belief in the individual and his/her ability to function independently. Collectivism: the belief that the group is the more important than the individual. Ethnocentrism: the belif that one's culture is better than other cultures. Culture shock: the normal reaction to all the differences of another culture.